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About Our Company

Focused On Developing Innovative and Creative Solutions… .

Welcome To Ideation Pharmaceuticals

Over 23 years of experience in API Research & Development.

All inventions are created twice, first in the form of Idea in our brain and secondly in actual reality. The first idea came into our mind to do something for the society, for the well-being of people by providing cost effective Generic medicines by using our experience. The joy on the patients face after recovering from the diseases by taking cost effective Generic medicines is enormous. The blessings from these people from all over the world are priceless.

As per our vision, we are engaged to support & developing innovative solutions for the pharmaceutical companies by providing cost effective Advance Intermediates, Active Pharmaceutical Ingredients, Pharmaceuticals working standards, Pharmaceuticals Impurities, and resolving issues in their synthetic routes. Our intensions are good, clear, and transparent, that results into the incorporation of Ideation Pharmaceutical Private Limited with Ministry of Corporate Affairs, Mumbai, India. Our Generic Business Unit is a leading supplier of APIs and advance intermediates and services to the Generic Pharmaceutical Industries. We have long-standing expertise in the literature search, process development, process optimization, scale-up and cGMP production of generic APIs. Equally important, we are familiar with US and European Intellectual Property Rights and all our processes are carefully checked to avoid patent infringement. The experience of our R&D scientists, the competence of our chemists and the flexibility of our existing facilities guarantee to our customer’s products with characteristics of a global quality.

Our Research and Development is conducted at Pune, Maharashtra, India. Our capabilities include non-infringing, cost-effective, plant feasible synthetic route selection, laboratory process optimization, polymorph screening, validation, and verification of the prospects for successful scale-up from bench to commercial quantities. Our Pilot plant facility is available at Pune location to satisfy production of experimental quantities from grams to kilograms’ scale. Our support to our customers will be up to plant Validation batches and DMF queries resolution to get fast DMF approvals to the projects. We are committed to satisfying the requirements of the generic pharmaceutical industry quickly and efficiently. We value the excellent relationship we have established with our customers worldwide, and are looking to continue to meet the needs of the generic pharmaceutical producers.

Finished projects
Happy customers

We are pleased to help you

To achieve your Goals for improving health of People

Our Vision

To be an Innovation & Quality led Global Pharmaceutical company by assuring high quality standards and cost effective health care products at all times.

Our Mission

To serve people of the world for better healthy life by providing high-quality, innovative medicines & it’s intermediates in a cost-effective manner.

Our Strength

Our scientists are focused on developing innovative and creative solutions. Our commitment & dedication is for outstanding services to our customers.

Why Choose Ideation

There are several reasons why you should choose us. Some of these are as below:

  • We think outside Of the box.
  • Innovative & Creative solutions.
  • We keep our commitments.
  • Affordable & quality products.
  • Minimum timelines.
  • Highly qualified, dedicated, & experienced team.
  • Several Patents & Publications.
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Strong Leadership

We have experienced scientists, well equipped with all types of modern scientific tools which are required for Quality Research.

Dr. Pravin Mahajan


Dr. Pravin Mahajan has completed Ph.D. in Organic Chemistry from Manipal University, Karnataka, India. He is having rich API Research & Development experience of more than 23 years in pharmaceutical organisations like Lupin Limited, Pune, Maharashtra, India & Bala Pharmaceuticals, Vadodara, Gujarat, India. He has previously worked under Dr. Ashok Kumar former R & D head of IPCA Laboratories, Mumbai, India, late Dr.B.N. Roy former R & D head of Lupin limited, Pune, India, Dr. Jay Raman Venkat Raman former R&D head of Alembic, Reliance, Cadila, & director of Bala Pharmaceuticals, Vadodara, India. Dr. Pravin Mahajan is having expertise in API synthesis, Polymorph screening at R&D and validating & commercialising various APIs at Bulk scale. He has experience on working on various types of drug substances like antibiotics, antihypertensive, anti-tuberculosis, anticancer, proton pump Inhibitors, antiparkinson’s agent, antidepressant, steroids, antidiabetic, hepatitis C, etc. He has several patents and publications in the field of Organic & Medicinal chemistry.

Mrs. Pragati Mahajan


Mrs. Pragati Mahajan serves as the Chief Operating Officer of the company. Under her supervision, Ideation Pharmaceuticals has achieved new dimensions. A key force behind the company’s growth and transformation journey, she has served on the Ideation Pharmaceuticals board for over a long time and also served in its various committees. Mrs Mahajan has a vast business experience and expertise, and is actively involved with Ideation Pharmaceuticals' operational activities. She has been instrumental in the company’s emergence as a global pharmaceutical research company and in establishing the company in India as well as abroad. Under her stewardship, Ideation has become one of the fastest-growing players in the pharmaceutical research and development market.

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